The Product Positioning Cheat-sheet

Description

If You Can’t Position It, You Can’t Sell It.

Most good products fail not because of quality — but because of poor positioning.

The Product Positioning Cheat Sheet is your shortcut to fix that.

Whether you’re a D2C founder, boutique owner, or consultant building your offer — this guide will help you define your unique edge, cut through the noise, and finally stand out in a saturated market.

Why This Cheat Sheet Works:

Forget generic advice. This eBook is built around 6 proven positioning moves that you can apply immediately. Every section includes fill-in-the-blank templates, real-life examples (from the fictional D2C skincare brand “BareBliss”), and prompts that lead to clarity and better conversions.

Inside the Cheat Sheet:

• ✅ The 4P Framework — Clarify your Product, Persona, Problem, and Promise

• ✅ BareBliss Case Study — See how a real (fictional) skincare brand goes from vague to sharp

• ✅ Competitive Clarity Grid — Spot where you fit in your niche and how to own your white space

• ✅ The Audience Match Test — Get crystal clear on who you’re selling to

• ✅ Message Clarity Worksheet — Write a compelling headline, subline, and proof point

• ✅ Product Positioning Radar — Rank yourself across key traits like price, speed, and uniqueness

• ✅ Self-Assessment Scorecard — Evaluate where you stand and what to fix before launching or scaling

Who This Is For:

• D2C founders stuck in a sea of sameness

• Boutique brand owners looking to sharpen their positioning

• Service providers and coaches wanting a standout offer

• Anyone tired of sounding “just like everyone else”

You’ll Walk Away With:

• A clear, compelling product position you can use in your pitch, site, ads, and investor decks

• A tight niche and defined edge that your audience actually cares about

• A reusable framework to apply to every new offer or product

“Strong positioning helps your audience instantly know who you are, what you do, and why you’re different.”